Case Study: Terminus achieves 216% higher response rates with Vidyard

How My Team Boosted Sales Response Rates with Video

Terminus, an account-based marketing (ABM) company, faced a tough go-to-market: buyers often had no preset budget or initiative for ABM, the market was noisy with many players, and sales needed to engage multiple stakeholders across long buying cycles. Personalization and creative outreach were essential to break through and get decision-makers’ attention.

Terminus introduced personalized sales videos using Vidyard, trained and certified reps to keep messages authentic and customer-focused, and integrated video into multi-channel outreach. Within months video touches produced a 40% higher open rate, 37% higher click rate and a 216% higher response rate, plus greater circulation of content among buying committees and strong positive feedback from prospects.

Terminus

Tonni Bennett

Vice President of Sales