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Case Study: LeadIQ achieves double response rates and bigger, faster deals with Vidyard GoVideo
A Vidyard Case Study
How LeadIQ Doubled Their Response Rates with Video
LeadIQ is a prospecting and sales enablement company that helps SDRs and AEs find and use prospect data to start deals. Facing a crowded sales‑tech market, Chief Sales Hacker Cole Fox needed a way to boost prospect engagement and lift response rates so his team could close more business.
They implemented Vidyard GoVideo Enterprise to let reps record personalized webcam and screen‑share messages, track viewer activity in real time, and follow up more effectively—using daily practice to build confidence on camera. The result: typical doubling of response rates, larger deal sizes, faster time to close, and strong wins for conference follow‑ups and reviving dark deals.
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LeadIQ
Cole Fox
Chief Sales Hacker