Case Study: Igloo Software achieves 189% email CTR lift with Vidyard

How Igloo Boosted Email CTR by 189% 3 Tips for Engaging Customers With Video

Igloo Software, a growing provider of digital workplace solutions, faced the challenge of improving customer and employee engagement as the company expanded across floors and remote teams. They wanted to humanize interactions, smooth handoffs between sales and success, and make internal communication more compelling, but needed an easy way to get the organization creating and managing video content.

Igloo partnered with Vidyard to centralize video assets and enable fast, user-friendly video creation—using videos for sales intros, milestone messages, demos, and internal vlogs—producing over 200 videos in the first 90 days. By planning company-wide, identifying champions, and coaching teams, they boosted email open rates by 204% and click-through rates by 189%, strengthened customer relationships and internal alignment, and are now tracking broader business impact like revenue and NPS.

Igloo Software

Luke Reimer

Director, Demand Generation