Case Study: Dynamic Signal achieves a higher meeting-to-opportunity conversion rate with Vidyard

How a Top SDR Doubled Her Meeting to Opportunity Conversion Rate

Dynamic Signal was looking for a better way to increase prospect engagement and improve conversion rates without relying on long workdays or high-volume outreach. The challenge was to move beyond standard calls and emails, which were producing low meeting-to-opportunity results, and to create a more personal first impression with prospects.

Dynamic Signal used Vidyard to send personalized video messages in its prospecting outreach, including handwritten names on a whiteboard. With Vidyard, one SDR achieved a 37.5% response rate and a 12.75% positive response rate, reduced meeting cancellations from more than 50% to less than 10%, and became the team’s top-performing SDR. After the team adopted Vidyard, they booked more meetings with VPs and CXOs in the first month than they had in the previous year combined.

Dynamic Signal

Lauren Wadsworth

Senior Global Account Development Manager