Case Study: New Breed achieves stronger marketing and sales alignment and higher engagement with Vidyard

How a Top Marketing Agency Uses Video to Align Marketing and Sales

New Breed, a demand-generation agency that helps companies build predictable, measurable marketing and sales programs, faced the challenge of aligning sales and marketing and creating consistent, measurable content across the customer lifecycle. They needed a single way to use video from top-of-funnel awareness to personalized sales outreach and client support so prospects arrive informed and sales can be more effective.

New Breed adopted Vidyard’s platform and Chrome extension, embedding video into case studies, how-to content, testimonials, personalized outreach, and support resources. The approach boosted email open rates and engagement, improved sales–marketing feedback and lead qualification, enabled reliable conversion tracking, and prompted clients to adopt the same video-driven alignment.

New Breed

Guido Bartolacci

Manager of Acquisitions