Case Study: BBC (B2B marketing agency) wins more client business with Vidyard (6 of 10 pitches closed)

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

BBC is a multi-million euro B2B and employer-branding agency (€74M in 2018) that rapidly scaled its team and operations under Head of Digital Experience Dieter Jaspers. Growth brought pressure to standardize onboarding, streamline partner briefs, and improve how the agency communicates with prospects and clients—challenges that called for more efficient, personal outreach.

BBC adopted Vidyard for personal and proposal videos—integrated with HubSpot—to qualify leads, run video-first discovery, and present “video chapters” instead of PDFs. The approach saved time, increased engagement and trust, and even won a client who broke their RFP rules to accept a video submission. Since rolling out video, BBC has pitched 10 accounts with video, won 6, has 3 pending, expanded reach across multiple countries, and hired an in-house video specialist with leadership fully on board.

BBC

Dieter Jaspers

Head of Digital Experience