Case Study: Kitchener Rangers achieves off-the-charts fan engagement with Vidyard personalized video

Hockey Fans Feel Part of the Team with Personalized Video

The Kitchener Rangers, an Ontario Hockey League team with a lean in-house marketing and video production staff, needed a fast, low-friction way to boost ticket and merchandise sales and deepen fan engagement as the season began. With limited time and resources, the team sought a solution that would integrate smoothly into existing workflows without disrupting daily content production.

They piloted personalized video with Vidyard, which provided hands-on support and a quick setup that didn’t interrupt regular programming. The campaign drove exceptional engagement—62.9% open rate and a 38% CTOR—prompting social shares, friend requests for their own personalized videos, and one of the Rangers’ most successful sends.

Kitchener Rangers

Michelle Fortin

Manager of Brand Marketing