Case Study: Gordian drives $6M in revenue with Vidyard

Gordian drives $6M in revenue with Vidyard

Gordian, a construction technology company, struggled to find an engaging way to convey the complex value of its flagship product, job order contracting, to potential customers. To address this challenge and generate qualified leads, Gordian partnered with Vidyard to implement a video-first marketing strategy using the Vidyard platform for hosting and analytics.

Using Vidyard, Gordian created a campaign of five videos that guided prospects through the buyer's journey. This solution drove 736 marketing qualified leads and 21 sales opportunities, ultimately resulting in 11 closed deals and $6 million in revenue. The Vidyard platform provided critical analytics that were integrated into the company's marketing and sales operations, proving indispensable to their success.

Gordian