Case Study: Dynatrace achieves global video reach and measurable viewer engagement with Vidyard

Going Beyond YouTube to Connect with Customers a World Away

Dynatrace, a global leader in Application Performance Management with over 6,700 customers including nine of the 10 largest banks, relied on 800+ videos to engage B2B audiences but ran into major limits with YouTube. The platform was blocked in key regions, wouldn't accept near-duplicate translations, and offered weak editing, embedding and viewer-level analytics—hampering reach, measurement and conversion.

By switching to Vidyard, Dynatrace could embed videos globally, manage multilingual assets, batch-edit while keeping the same embed links, and get unified analytics across versions. Integrated with Marketo, Vidyard revealed who watched which videos and for how long, boosting lead identification, nurturing and sales opportunities while centralizing scalable video management (with YouTube kept as a supplemental channel).

Dynatrace

Ryan Bateman

Director of Brand and Social Marketing