Case Study: Zycus achieves 6.6x ROI and drives quality leads with Vidyard

Global Software Company Drives Quality Leads and 6.6x ROI with Video

Zycus, a global provider of source‑to‑pay procurement software, had invested heavily in video to engage buyers but was losing prospects by hosting content on YouTube where it couldn’t capture leads or control the viewer experience. The marketing team struggled to demonstrate ROI and feared their video spend was going to waste.

By migrating video to Vidyard, building dedicated landing pages and hubs, and integrating view data with Pardot, Zycus turned passive views into qualified leads and better‑informed prospects. The program produced 40–50 additional higher‑quality leads per month, helped increase MQLs from 250 to 344 year‑over‑year, and drove measurable sales impact: 32% of new opportunities were influenced by video (80% as the last touch), 100% of APAC wins were video‑influenced, and campaigns delivered a 6.6x ROI.

Zycus

Ashish Agarwal

Head of Digital Marketing and Strategy