Case Study: Jostle achieves a high‑engagement, demo‑ready funnel with Vidyard

Engaging Hyper-Personal Video Fills the Funnel at This Scrappy Scaleup

Jostle is a people‑centric intranet maker that helps organizations build connected, vibrant workplaces. With a small, scrappy marketing team and only two AEs, the company needed a way to engage prospects more warmly and efficiently—moving leads toward demos without overloading sales—yet had little video experience or culture to start.

Jostle adopted Vidyard (integrated with Outreach), built a DIY video studio, and rolled out personal outbound videos plus an inbound video funnel on its site. The results: about 70% of leads watch the product tour before booking a demo, roughly 5% of monthly leads flow through the video funnel with no sales intervention, and 72% of prospects who click play on 1‑to‑1 videos watch to the end.

Jostle

Dustin Tysick

VP of Marketing and Growth