Case Study: Dynamic Signal doubles meeting-to-opportunity conversion with Vidyard

Dynamic Signal books 5x more meetings with Vidyard

Dynamic Signal, a mobile-first company communications platform, faced the challenge of enabling its sales development representatives to stand out and connect meaningfully with cold prospects. An SDR named Lauren Wadsworth, despite high activity, struggled with low meeting-to-opportunity conversion rates and high cancellation rates, seeking a way to improve results without unsustainable work hours. She turned to Vidyard and its Chrome extension for personal video messaging as a solution.

Using Vidyard to send personalized video messages, the SDR dramatically increased engagement. This approach led to a 12.75% positive response rate, a 5x increase in meetings booked, and a 200% improvement in meeting-to-opportunity conversion, while reducing cancellation rates from over 50% to under 10%. The success with Vidyard inspired the entire Dynamic Signal sales team to adopt the tool, leading to significantly more meetings with high-level executives.

Dynamic Signal