Case Study: MediaValet achieves a 50% shorter sales cycle with Vidyard GoVideo

Cutting the Sales Cycle in Half with Video

MediaValet is a Vancouver-based cloud digital asset management (DAM) provider founded in 2010 that helps global brands organize and share high-value digital assets. Facing a crowded SaaS market, the team needed ways to stand out and speed up a lengthy sales process—especially around demos of 20+ integrations that often caused delays and pushed the sales cycle as long as 140–150 days.

They adopted Vidyard GoVideo across their BDR outreach and built a shared library of short integration demos and personalized videos for prospects. As a result, 90% of prospects had their integration questions answered without follow-up demos, the sales cycle dropped from about 128 to 68 days, win and conversion rates improved, and sales staff were freed to focus on higher-value opportunities.

MediaValet

Eric Simmons

Vice President of Sales