Case Study: Tropical Financial Credit Union achieves digital transformation of branch marketing with Vidyard

Credit union digitally transforms its branch-based marketing with video

Tropical Financial Credit Union, based in Miramar, Florida, is a not‑for‑profit institution with roughly $700M in assets and 60,000 members. After losing $25M following the 2008 recession, the credit union’s branch‑focused, seasonal marketing lacked accountability and needed a modern, digital overhaul led by VP of Marketing Amy McGraw.

The team rebuilt the website, implemented HubSpot, adopted inbound content strategies, and used Vidyard to deliver branded educational video (Tropical TV) on branch screens and across email and web. The videos drove measurable increases in member engagement—customers began asking about products, campaigns like ChangEd performed well, analytics enabled content optimization, and Vidyard’s support quickly resolved playback issues, making video deployment and tracking simple and effective.

Tropical Financial Credit Union

Amy McGraw

Vice President of Marketing