Case Study: Certinia drives more sales conversations with Vidyard

Certinia drives 40% of sales conversations with Vidyard

Certinia, a professional services automation company, faced the challenge of tracking and deriving marketing value from their video content. Their previous homegrown solution for hosting product tour videos on their website could not identify viewers or track engagement, preventing them from using video effectively in their lead generation and nurturing processes. To solve this, they implemented the enterprise video management platform from Vidyard.

By integrating Vidyard with their Marketo and Salesforce systems, Certinia gained the ability to identify viewers, track video completion rates, and score leads based on engagement. This solution provided their sales team with rich data to drive better conversations. As a result, video now drives 40% of all sales conversations weekly. Vidyard also enabled Certinia to measure key results, including an 89% average completion rate on their product tour videos and the ability to identify 96% of the people who watch them.

Certinia