Case Study: Dayforce (Ceridian) achieves 30x pipeline influence and cuts consultant workload with Vidyard

Ceridian Magnifies Pipeline with an Enterprise Video Platform

Ceridian, the global human capital management company behind the Dayforce cloud HCM platform, set out to become a truly video-enabled business but found its video investments under‑utilized. Although marketing produced demos and customer stories, the company lacked a centralized, measurable approach that could drive adoption across sales, marketing and solutions consulting—until a new head of video audited systems and uncovered the opportunity to better leverage Vidyard.

Ceridian migrated its video library into Vidyard and integrated the platform with Salesforce, Marketo and social channels, embedding video throughout the buyer’s journey and into day‑to‑day sales and consulting workflows. The result: hundreds of employees now use video daily, pipeline influence from videos ran 30x production cost, solution consultants shaved about 10% off their workload, and Ceridian saved thousands in travel—helping close key deals and scale personalized customer engagement.

Dayforce

David Ossip

CEO