Case Study: Ceridian achieves 30x pipeline influence with Vidyard

Ceridian boosts pipeline influence 30x with Vidyard

Ceridian, a global human capital management software company, faced the challenge of underutilizing its investment in an enterprise video platform. While they regularly created marketing videos, they were not fully leveraging the platform's capabilities to engage customers and support sales until a new head of video production, Andrei Vexler, arrived. The vendor, Vidyard, provided its enterprise video platform and integration services.

By implementing Vidyard and integrating it with Salesforce and Marketo, Ceridian centralized its video content and gained powerful analytics. This allowed them to use video effectively throughout the entire buyer's journey. The results for Ceridian were significant: video influenced pipeline at a rate 30 times greater than its production cost, reduced the workload for solutions consultants by 10%, saved thousands in travel dollars, and was instrumental in helping sales reps close key accounts. Vidyard became an essential tool across multiple teams.

Ceridian