Vidyard
59 Case Studies
Case Study: Boston University achieves higher alumni engagement and $130K in Giving Day donations with Vidyard personalized video
A Vidyard Case Study
Boston University - Customer Case Study
Boston University’s annual giving team wanted to boost alumni engagement and make fundraising efforts more measurable by moving beyond generic appeals. The challenge was to treat alumni like individual “customers,” use data to target them to causes they care about, and demonstrate clear ROI—especially among lapsed or first‑time donors.
BU deployed Vidyard personalized video integrated into email outreach (produced with Ellipsis, sent via iModules, landing on a Kimbia microsite), combining social-data driven segmentation with tailored messaging. The campaign drove a 49% open rate and 7% CTR, 1,400 unique video viewers with 60% retention, 18,000 email opens and more than 1,000 gifts on Giving Day; 150 people gave immediately after viewing the video, yielding $22,000 directly attributed to the video and $130,000 total from the personalized-video segment, with strong results among previously non-donating alumni.
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Boston University
Stephanie Quinn
Director of Annual Giving