Case Study: Arkansas Foundation for Medical Care doubles audience reach with Vidyard

Arkansas Foundation for Medical Care doubles audience reach with Vidyard

Arkansas Foundation for Medical Care (AFMC), a healthcare nonprofit, needed to better educate and engage its statewide network of providers during the industry's digital transformation. Its challenge was moving beyond inefficient webinar recordings on YouTube to a video solution that offered greater brand control, deeper analytics, and more effective audience reach for its educational content.

The organization implemented the Vidyard platform, notably using its live-streaming capability for events. This solution allowed AFMC to embed branded videos on its website and stream conferences online. The results were significant: audience reach for events doubled, website video viewership increased 125% in the first year with Vidyard and continues to grow 30-40% annually, and live streaming paid for itself within a few conferences by reducing venue and catering costs.

Arkansas Foundation for Medical Care (afmc)