Case Study: Amnesty International achieves 83% click-through and 75% video completion to boost donor engagement with Vidyard

Amnesty International - Customer Case Study

Amnesty International Canada, the national office of the global human-rights movement, sought to better engage and retain its 37,000 monthly donors amid a shifting digital fundraising landscape. Facing low industry-wide retention rates and competition for donor attention, the team wanted a standout, personalized way to thank supporters and drive deeper engagement.

They partnered with Vidyard and Lokko Motion to send a personalized video thank-you campaign, which delivered outstanding results: an 83.1% click-through rate, more than 75% of viewers watched the video to completion, and 8% shared it via a unique URL. Donors responded enthusiastically, reporting increased pride and motivation to continue support, and the organization plans to use personalized video again to boost retention and ROI.

Amnesty International

Brendan McCrann

Co-Founder, and Head of Business Development for Lokko Motion