Case Study: Act-On achieves 40% more leads and 4x higher engagement with Vidyard

40% More Leads, 100% Happier Sales Team

Act-On, a marketing automation provider for small but ambitious marketing teams, needed to know whether their webinar and video content was actually converting leads — not just getting views. The Demand Generation team wanted granular viewer insights, better lead qualification and faster conversions, and all without depending on IT.

They chose Vidyard for gated videos, embedded forms, A/B testing, built-in analytics and seamless integration with their Act-On MAP, then launched a branded Video Hub and new CTAs. With more informed content decisions (20 new videos per quarter, gated high-value assets and “choose-your-own-adventure” journeys), Act-On boosted video-driven leads by 40% per month and achieved a 4x engagement lift on a key demo after targeted edits — all with minimal production cost.

Act-On

Linda West

Demand Generation Group Manager