Case Study: Media One Creative achieves a 76.4% click-through rate and proves video ROI with Vidyard

3 Lessons on How to Use Video to Drive Business Value

Media One Creative is a Toronto‑based digital video agency founded in 2008 that grew to over 150 professionals by helping clients solve business challenges through storytelling. Their challenge was proving video ROI: clients wanted in‑depth engagement data beyond vanity metrics (likes/views) so Media One could demonstrate real business value and increase client retention.

Media One partnered with Vidyard to capture detailed viewer behavior and integrate analytics with Salesforce and Pardot, then focused on personalized, choice‑based videos. The results: highly engaged campaigns (e.g., a YMCA donor video with a 76.4% click‑through rate and 82% completion, and EY finalist videos with a 69.5% CTR and 71% completion), stronger client satisfaction and sharing, and clear proof of video-driven business value.

Media One Creative

Derek Rider

Chief Executive Officer