Case Study: 1Huddle achieves a 68% email open rate with Vidyard

1Huddle achieves a 68% email open rate with Vidyard

1Huddle, a tech startup that transforms workplace training into mobile games, faced the challenge of standing out from the crowd when prospecting for business during a period of aggressive growth. The company needed a more modern and effective way to engage its millennial-heavy target audience beyond traditional emails and pictures.

The vendor, Vidyard, provided its personal video platform for sales and marketing prospecting. 1Huddle's team used Vidyard to create custom videos, which helped them make a human connection and showcase their personality. This solution resulted in an astounding 45,455 videos sent to prospects. The measurable impact was a 68% email open rate and a 12% reply rate, significantly helping the company stand out from its competition.

1Huddle