Case Study: OpenTable delights 516 gala guests with The Festive OpenTable Dinner Scene by VIBRANT Marketing

OpenTable draws 516 guests with VIBRANT Marketing at Canada’s Best New Restaurants gala

OpenTable tasked VIBRANT Marketing with creating a unique on-site experience to activate its partnership with Air Canada and energize the Canada’s Best New Restaurants 2023 gala. The challenge was to reinforce OpenTable's position as a premier partner for key restaurant industry stakeholders.

VIBRANT Marketing designed "The Festive OpenTable Dinner Scene," an immersive photo activation where guests could capture a whimsical moment amidst a vibrant dining backdrop. This solution successfully drew 516 guests to the OpenTable booth, creating a strong, positive brand association and providing custom commemorative plates to the winning restaurants.

OpenTable