Case Study: Turnkey Intelligence captures 1M+ fan responses and boosts survey participation with Verint Systems' Enterprise Feedback Management

Turnkey Intelligence - Customer Case Study

Turnkey Intelligence, the research arm of Turnkey Sports & Entertainment, is a leading business intelligence firm serving more than 220 professional and collegiate properties, leagues, brands, and events. When its homegrown survey tool could no longer scale or provide the benchmarking and integration capabilities needed for the Audience Portal (including Prospector and the Surveyor Network), Turnkey sought an enterprise-grade survey platform to support its sponsorship and fan-experience research.

Turnkey licensed Verint Enterprise Feedback Management, creating a library of customizable, branded survey templates and client-specific instruments. The solution captures and analyzes feedback from more than one million sports and entertainment fans annually, increases participation through improved relevance and convenience (skip logic, auto-capture of seating/tenure), provides real-time dashboards and APIs for deeper reporting, and is hosted in-house with Verint support—delivering scalable, actionable insights for clients.

Turnkey Intelligence

Jaclyn Cranston

Senior Director of Research