Case Study: Nielsen IQ achieves 35% faster surveys with Verint Systems' Open Platform

Nielsen IQ Executes Surveys 35% Faster with Verint Open Platform

Nielsen IQ (NIQ), the global consumer intelligence organization, needed a faster, more efficient way to capture and analyze voice-of-the-customer and client study feedback for clients around the world. Using Verint Systems’ Open Platform and Survey Management, NIQ standardized survey operations across regions and used the platform to help gather insights that inform consumer decision-making and marketing strategy.

Verint Systems implemented an AI-powered survey solution that let NIQ build, launch, and manage surveys across multiple channels and devices, with features like branching, validation, quotas, and mobile-friendly delivery. The result was up to 35% faster survey execution, up to 55% survey response, and more than 900,000 surveys completed in a year across 14 countries, with raw data turned into actionable insights in one view.

Nielsen IQ

Ivan Serrano

Survey Hub Leader