Case Study: NASA improves visitor website experience with Verint Systems

NASA Improves Visitor Website Experience via Qualitative Insights from Verint

NASA’s Office of Communications needed a better way to understand and improve the visitor experience on its website. Using Verint Systems and its Voice of the Customer solutions, NASA sought real-time feedback across its digital touchpoints to learn what different audiences, such as news media and K-12 students, needed from the site.

Verint Systems implemented website surveys that popped up on key pages and sent responses back to Verint servers, making setup simple and procurement straightforward. The solution gave NASA immediate, qualitative insight into visitor sentiment and demographic differences, helping the team adjust the website experience more effectively for its broad audience.

NASA