Case Study: Georgia Aquarium achieves staffing efficiency and superior guest experiences with Verint Systems

Georgia Aquarium - Customer Case Study

Georgia Aquarium, a leading attraction in Atlanta with more than 10 million gallons of water, 70+ exhibits, and over 18 million visitors since opening, struggled to match staffing to wildly variable attendance. Overcrowding at peak times created long lines and a poor guest experience, while rigid schedules left the Aquarium overstaffed during slow periods and without a reliable way to forecast demand.

The Aquarium implemented Verint Workforce Management to forecast attendance, create attendance-based schedules for diverse departments, and monitor key metrics. As a result, staffing levels are now aligned to demand (150 staff only when needed), operational efficiency and guest experience improved, managers can produce fair schedules and recognize top performers, and independent benchmarks show higher guest-satisfaction ratings.

Georgia Aquarium

Beach Clark

Vice President of Information Technology