Case Study: Thermomix empowers brand advocates with Verint Systems Community

Empowering Brand Advocates with Verint Community

Thermomix needed a better way to run its invite-only Community Stars program and engage superfans and micro-influencers who were already driving brand advocacy around its Cookidoo recipe platform. Its Facebook-group approach made it hard to access meaningful analytics, manage content efficiently, and support activities like product testing, prompting Thermomix to look for a more capable community solution from Verint Systems.

Thermomix chose Verint Community, implemented with Verint partner 4 Roads, for its out-of-the-box features, deeper analytics, and flexibility to extend the platform for a more tailored experience. With Verint Systems, Thermomix gained better control for community managers and a stronger foundation for scaling its ambassador program, replacing manual, limited Facebook-based processes with a dedicated platform built for growth and engagement.

Thermomix

Zuzana Latanikova

Global Community Manager