Case Study: DB Vertrieb GmbH improves website user-friendliness and issue detection with Verint Systems

DB Vertrieb GmbH Uses Verint to Increase the User-Friendliness of Its Website and Improve Issue Detection

DB Vertrieb GmbH needed to improve the user-friendliness of its website and better detect issues that affected customer behavior. Using Verint Digital Behavior Analytics, the team analyzed how visitors interacted with new site elements and error messages, especially since many users search for trip information before booking.

Verint Systems helped DB Vertrieb combine Digital Behavior Analytics with A/B testing to create a closed optimization cycle for continuous website improvement. The insights are reviewed with product management and used in workshops to develop new hypotheses, test variants, and roll out the best-performing version, improving issue detection and supporting better website optimization.

DB Vertrieb

Dimitri Penner

Conversion Optimizer