Case Study: CIPD boosts member engagement with Verint Community

CIPD grows community engagement with Verint, reaching over 200,000 unique visitors

The Chartered Institute of Personnel and Development (CIPD) sought to unite and better engage its global membership of HR and L&D professionals. The not-for-profit organization wanted a dedicated online space to foster learning, debate, and camaraderie among its 145,000 members, moving beyond traditional communications. To address this, they turned to Verint and implemented the Verint Community platform.

Verint provided a robust online community solution that enabled both open and private discussion forums and blogs. This Verint platform facilitated secure, high-quality discussions on sensitive HR topics and became a central hub for member interaction. The results were significant, with monthly unique visitors growing from 6,000 to 35,000 post-upgrade, over one million blog views in a year, and a sharp increase in mobile engagement. The community strengthened member connections and was recognized as a benchmark for online professional engagement.

CIPD (Chartered Institute of Personnel and Development)