Case Study: Stripe builds a production GTM value calculator in a single flight with Vercel v0

Stripe boosts adoption 288% and cuts value analysis time 80% with Vercel

The customer Stripe faced a challenge where their powerful financial value models were locked in complex spreadsheets, creating friction and limiting adoption among their sales teams. This bottlenecked their value-based selling approach. They used Vercel's v0 generative AI tool to overcome this.

Using Vercel's v0, a Stripe employee built a production-ready, web-based application during a single flight. The solution transformed complex models into a guided interface, which was immediately adopted. The results for Vercel's customer were a 288% increase in user adoption and an 80% decrease in the time required to generate value hypotheses, saving dozens of hours each week.

Stripe