Case Study: TruckPro achieves $3.7M in cross-sell revenue and 85% user adoption with Vendavo

TruckPro Optimizes Prices and Delights their Customers with Vendavo

TruckPro, founded in 1958, is one of the nation’s largest independent distributors of heavy‑duty truck and trailer parts, with 145+ locations, 300,000+ parts, and more than 30,000 customers. Facing inconsistent pricing practices that limited margin and revenue opportunities, TruckPro sought a methodical pricing and selling transformation to better enable sellers, serve customers, and improve the bottom line.

Using Vendavo’s Deal Price Optimizer, Profit Analyzer and Sales Optimizer—integrated into Salesforce and refined through Vendavo’s Lighthouse program—TruckPro combined AI-driven product recommendations with seller expertise to surface high‑value cross‑sell and pricing opportunities. Within four months they covered the software cost and exceeded expected ROI, achieving 85% user adoption, $3.7M annualized cross‑sell revenue, ~80% actionability on recommendations, and improved sales efficiency, pricing visibility and agility.

TruckPro

Reid Garrett

Vice President of Merchandising