Case Study: Leading Innovative Technology Company achieves centralized, value-based global aftermarket pricing with Vendavo Pricepoint

This global enterprise improved and centralized their pricing strategies

A global leader in innovative technologies and lifecycle solutions for the marine and energy markets, with over 17,000 professionals in more than 200 locations across 68 countries, faced a critical pricing challenge as its aftermarket business grew in importance. Pricing had been largely cost‑based, inconsistent across products and regions, and scattered among many owners, creating risks of pricing too high or too low and a rudimentary, ad‑hoc approach that hindered profitability and customer trust.

The company partnered with Vendavo to map processes, move from cost‑based to value‑based and market‑driven pricing, and group more than 200,000 articles into categories and families. A centralized pricing team (including a global price manager, divisional pricing managers, and analysts) and documented pricing principles were established, enabling consistent global list prices aligned with customer value, improved pricing control and communication, and increased internal and external satisfaction—summed up by the Pricing Manager: “Vendavo Pricepoint helps us create a sustainable process for value‑based and market‑driven pricing. This generates great value for the organization.”