Case Study: Corning Optical Communications achieves $10M+ financial impact and margin improvement with Vendavo Profit Analyzer

Smarter Pricing Lights the Way to Improved Margins for Optical Fiber Giant

Corning Optical Communications, the world leader in passive optical fiber and part of the 167‑year‑old Corning company, manages roughly 200,000 SKUs and faced an aging, on‑prem pricing data warehouse and limited analytics that required specialists to produce insights. This bottleneck slowed decision‑making, increased IT overhead, and made it difficult to identify margin and profitability opportunities.

Corning moved to Vendavo’s hosted Profit Analyzer and engaged Vendavo Professional Services to deploy configurable dashboards, use‑case tracking and value measurement. The cloud solution freed internal IT resources, lowered infrastructure costs, and gave 225 active users direct access to pricing and margin analytics—delivering more than $10 million in positive financial impact in year one while enabling continuous improvement and faster, smarter pricing decisions.

Corning Optical Communications

Ken Foret

Manager, Pricing Enablement