Case Study: Leading High Tech Soil Compaction and Paving Equipment Company achieves faster proposals and 2% margin improvement with Vendavo

On a Smoother Road to Faster Proposals and Higher Margins

This EMEA‑headquartered leader in high‑tech soil compaction and paving equipment needed a way to centrally manage pricing across aftermarket parts and complex capital equipment. The company was losing time and margin to inconsistent discounts and lengthy special‑pricing approvals, and its sales teams struggled to configure and quote expensive, customizable road‑building machines quickly and accurately.

Working with Vendavo consultants, the company optimized Vendavo Pricepoint and rolled out Vendavo Intelligent CPQ to centralize master pricing for more than 70,000 SKUs, set target and floor prices by segment, and standardize approval policies. The result: special pricing approvals dropped by 90%, average margins improved by two percentage points, proposals are produced much faster, and CPQ is expected to cut quote times by at least half while keeping pricing more consistent and competitive.