Case Study: Global Medical Device Manufacturer achieves improved margins and pricing agility with Vendavo

Medical Device Maker’s Product and Pricing Innovations Achieve Greater Value for Healthcare

A global medical technology leader with more than 50,000 employees and roughly $20B in annual revenue faced a complex pricing challenge: managing 300,000 SKUs across multiple product lines while preserving margins amid shifting payer models and value‑based care. The company needed a cohesive, enterprise‑wide pricing strategy and faster, more transparent price decisioning to respond to rapid changes in reimbursement and protect profitability.

By consolidating pricing, cost, and contract data with Vendavo’s Commercial Analytics, Price Manager and Deal Manager, the company standardized workflows, gave sales teams approved pricing ranges, and reduced cycle times from weeks to hours. With about 8,000 users on the platform, pricing caps and minimums enforced profitability, global visibility exposed margin leakage, processes were simplified, and the business achieved faster decisions, improved margins and stronger cash‑flow performance.