Case Study: Leading Confectionary Manufacturer achieves streamlined trade promotion management and increased sales with Vendavo

Leading Confectionary Manufacturer Sweetens Trade Promotion Management with Vendavo

A leading confectionery manufacturer with iconic brands selling through a large network of distributors, brokers, retail, and direct channels faced a manual, paper-based rebate and promotion process that lacked a central system. Brokers often routed sales away from the manufacturer, and the company needed an ERP refresh, a rebate UI, and a scalable trade promotion management solution to expand channels, improve promotions, and increase sales.

They partnered with Vendavo to implement Rebate & Channel Manager, centralized and automated trade promotions (including off-invoice promotions and deductions) and introduced EDI and staff training to overcome the learning curve. The new platform increased visibility and control, cut costs, optimized promotions, drove higher volume and direct sales, and delivered improved ROI and scalability.