Case Study: Leading Electrical Distributor achieves margin uplift and 6x pricing efficiency with Vendavo

How a wholesale distributor of electrical, sanitary, construction, and maintenance products doubled down on their pricing strategy to improve their operational excellence

A leading wholesale distributor of electrical, sanitary, construction and maintenance products — serving over 100,000 customers and managing four million SKUs — was undergoing a major digital transformation from a legacy mainframe to a modern, customer-centric IT landscape. Daily price volatility (often 10–20% over months) plus a massive volume of commercial activity (roughly 400,000 price requests and 100,000 transactions per day) made it difficult to deliver clear, consistent pricing and protect sales and margin targets.

By embedding Vendavo into their SAP ecosystem the distributor gave sellers a single, consolidated pricing view with powerful deal guidance, mass price-change capabilities and an ecommerce pricing gateway. The result: discounts in the system fell from $25M to $4M, pricing and selling became about six times more efficient, customer satisfaction and share of wallet increased, and the company now operates 24/7 on a cloud-based, scalable pricing platform.