Case Study: High Tech Manufacturing Company achieves $57M in pocket margin and a 2.3% bottom-line gain with Vendavo

High Tech manufacturer transformed from a tribal-knowledge, anecdotal-based company to a data-driven, fact-based pricing organization

A global high‑tech manufacturer (US$2.5B revenue, 36,000 employees, 50,000 SKUs) that sells complex, bundled solutions across 150+ countries was operating on tribal knowledge and anecdotal pricing. Limited visibility at the sales level, ineffective price guidance in the field, inconsistent margin reporting, and under‑resourced pricing teams led to suboptimal prices and margin leakage.

Vendavo implemented Profit Analyzer and Deal Manager with pricing‑science segmentation (11 product/customer/order attributes), delivered optimized target prices to account executives, and trained analysts on best practices. Within the first year the program added 2.3% to the bottom line—about $57M in pocket margin—while exposing and addressing low/negative margins, reducing leakage, and establishing quick, consistent reporting.