Case Study: Grundfos achieves commercial excellence and pricing transparency with Vendavo

Grundfos Accelerates Their Journey Toward Commercial Excellence

Grundfos is a global pump manufacturer headquartered in Denmark, supplying solutions for buildings, water and industry and selling roughly 18 million pumps a year. Facing rising competition, rapidly growing product variants, and a fragmented, manual pricing process that disconnected field and corporate teams, Grundfos needed to move beyond spreadsheets to achieve consistent, transparent pricing governance.

By deploying Vendavo Profit Analyzer, Grundfos automated pricing analytics and gained drill-down visibility across products, customer types and hierarchies, shifting pricing conversations from finance to sales. The solution increased transparency into revenue and margins, empowered sales to pursue value-based selling, enabled divisions to set commercial terms, and created a more agile pricing infrastructure that supports faster, data-driven decisions.

Grundfos

Jesper Olesen

Vice President, Digital & Customer Excellence