Case Study: Genpak achieves higher customer satisfaction with Vendavo Rebate & Channel Manager

Genpak Improves Customer Satisfaction with Systematic Rebates and Accruals

Genpak, founded in 1969 and headquartered in Charlotte with 19 North American locations, is a leading food-packaging manufacturer that prides itself on customer service. Recent disruptions — including the pandemic, material bans, shifting customer expectations, and supply volatility — revealed gaps in Genpak’s manual rebate and revenue systems, producing inconsistent data, slow payments, and reduced customer satisfaction.

Genpak implemented Vendavo Rebate & Channel Manager, integrating it with their database and AP systems to automate accruals, invoice deductions, reporting, and rebate check issuance. The solution delivered timely, consistent payments, deeper visibility into end‑user pricing and accruals for the sales team, and improved tracking of revenue and trade spend, resulting in higher customer satisfaction and more transparent reporting.

Genpak

Ali Bren

Associate Director of Customer Service