Case Study: Fortune 500 Manufacturer achieves 7% lift in premium tire sales and faster, higher-margin pricing with Vendavo

Fortune 500 Manufacturer Gears Up for More Profitable Tire Sales with Smarter Pricing

A Fortune 500 global manufacturer of passenger and commercial vehicle tires faced a complex, highly competitive market with thousands of SKUs and hundreds of brands in key sizes. The pricing team needed to make sound, consistent pricing decisions that maximized volume, margins and profitability while speeding up pricing cycles and ensuring compliance across regions.

The company implemented Vendavo’s Price Optimization Manager, Deal Manager and Profit Analyzer along with pricing best-practice consulting, improving price transparency and collaboration. Pricing cycles shrank from weeks to days, the premium tire sales mix rose by 7%, and margin management and deal throughput improved — with an EMEA rollout expanding to hundreds of users and a U.S. rollout planned.