Case Study: Webhelp boosts traffic and leads with Velocity Partners

Webhelp boosts website traffic 35% with Velocity Partners

Velocity Partners partnered with Webhelp, an ambitious customer experience outsourcing company. Webhelp faced the challenge of expanding into new markets and winning more customer support business in a commoditized industry. They needed a marketing strategy to shift buyer focus from price to value and to build a best-in-class demand generation function to efficiently acquire and nurture leads.

The solution from Velocity Partners involved a holistic audit and the creation of a combined brand-building and lead-generation campaign. This included SEO-led content, eBooks, nurture emails, and targeted advertising, all meticulously implemented and optimized in Pardot. The results were rapid and significant, with website traffic increasing 35% in the first month and 175+ new leads generated at 70% below the budgeted cost, quickly establishing Webhelp as a leader that could generate leads via search.

Webhelp