Case Study: Vericel achieves centralized scientific content and faster, compliant medical inquiry responses with Veeva Systems' Vault MedComms and Vault MedInquiry

Vericel Centralizes Scientific Content and Medical Inquiries with Veeva Vault MedComms

Vericel, a Cambridge-based developer of cell‑based therapies for sports medicine and severe burn care, needed a better way to manage scientific content and respond to medical inquiries. Their medical affairs team was relying on decentralized shared folders, which made searching for information and assembling responses slow and resource‑intensive.

Vericel implemented Veeva Vault MedComms and Vault MedInquiry (building on prior Vault PromoMats use) to centralize scientific content, create pre‑approved response packages, and automate inquiry intake and reporting. The integrated solution delivered real‑time insights, faster compliant responses sent directly from the system, reduced manual reporting, increased content reuse and team efficiency, and earned positive feedback from surgeons.

Vericel

Shelley Brown

Associate Director, Medical Affairs