Case Study: Publicis Touchpoint Solutions achieves 30%+ sales-force productivity gains and rapid 4-week client deployments with Veeva Systems' Veeva CRM

Veeva CRM Proves a Big Draw for Clients of Publicis Touchpoint Solutions

Publicis Touchpoint Solutions, a life‑sciences outsourcing firm delivering multichannel field sales, medical and support services, faced fragmented and costly client/server sales automation systems that couldn’t handle managed‑markets complexity. Heavy customization, long vendor lead times for changes, slow upgrades and lengthy user training made maintenance expensive and limited the company’s ability to meet client needs and remain competitive.

Touchpoint evaluated vendors and adopted Veeva CRM’s cloud, multitenant platform, rolling out the solution to nearly 700 users and integrating ZS Associates’ Javelin call planning and Veeva’s mobile/iPad tools. Veeva enabled 4‑week client deployments, automatic upgrades, simple configuration, single sign‑on and offline mobile access; results included reported sales‑force productivity gains of over 30% in managed markets, training reduced to 2–3 hours, stronger client demand for Veeva and lower maintenance and scalability costs.

Publicis Touchpoint Solutions

Anisa Khan

Director