Case Study: UCB achieves a more strategic Medical Affairs vision with Veeva Systems

UCB - Customer Case Study

UCB, a biopharmaceutical company, was facing the broader challenge of how Medical Affairs can evolve into a more strategic partner amid patient fragmentation, a more diverse stakeholder landscape, and digital disruption. In a discussion with Veeva Systems, UCB’s global medical affairs leader explored how the function needs to adapt its insights, communications, and operating model to better support R&D and commercialization.

Veeva Systems highlighted the need for medical teams to streamline and automate foundational work, strengthen analytics and business acumen, and improve how impact is measured across stakeholders. The result is a clearer path for UCB to scale Medical Affairs’ influence through better insight speed and precision, more personalized scientific engagement, and stronger alignment to patient and business value, supported by Veeva medical solutions.

UCB

Catrinel Galateanu

Head of Global Medical Affairs