Case Study: Large Pharma Company achieves 28% faster speed to market with Veeva Systems

The Journey to a Global Modular Content Strategy

Large Pharma Company, a top 10 pharma organization, faced rapidly growing content demands across digital channels and needed a way to create more localized messaging while maintaining global brand consistency. Working with Veeva Systems, the company pursued a global modular content strategy to streamline content creation and support regional teams more efficiently.

Veeva Systems helped the company implement a modular content model with core governance, approved research, standard channel templates, global module libraries, and a shared digital asset management approach. As a result, Large Pharma Company increased speed to market by 28%, reduced content creation costs by 19%, and cut review cycles by 22%, while improving global consistency and local flexibility.