Case Study: Specialty Pharma Company achieves faster, consolidated cloud CRM and retires four legacy systems with Veeva Systems' Veeva CRM

Specialty Pharma Company Replaces Legacy Systems with Cloud-based Veeva CRM

A fully integrated specialty pharmaceutical company focused on oncology and specialty care needed to replace an outdated on‑premise CRM and several in‑house systems for field coaching, reporting and targeting. With a limited budget and a requirement to demonstrate ROI, the company looked for a single, scalable multichannel cloud solution that could also support call center operations and ongoing innovation.

The company selected Veeva CRM and, with Accenture, completed a one‑month pilot and an eight‑week rollout on time and within budget, expanding to over 700 users in the U.S. and Canada and deploying Veeva iRep to all users within a year. The cloud deployment consolidated four legacy systems, added custom Salesforce1 apps and Service Cloud call‑center integration, and delivered clear benefits — 97% said it was significantly faster, 88% viewed it as an improvement, and field productivity, reporting and multichannel outreach all improved.