Case Study: Shionogi Europe achieves faster speed-to-market and actionable pan-European insights with Veeva Systems' Veeva Nitro

Shionogi Europe Increased Speed-to-Market with Accelerated Business Insights

Shionogi Europe, the European arm of Japan-based research-driven pharmaceutical company Shionogi, needed faster, standardized business insights to support multi‑country go‑to‑market decisions. Slow, manual, country-by-country reporting hampered agility across therapeutic areas, so the company sought a platform that would automate analytics, provide a single source of truth, and deliver actionable insights quickly.

Shionogi implemented Veeva Nitro alongside Veeva CRM and related Veeva products, integrating sales, field activity, content, and third‑party data and rolling out role-specific dashboards via Tableau and Veeva MyInsights. With a four‑phase implementation and governance model, the team achieved actionable insights within a month, improved HCP engagement (notably longer virtual calls), gained pan‑European visibility, scaled rapidly into new regions, and established a ten‑year data foundation to support future AI use.

Shionogi

Dan Atkins

Vice President Digital Innovation & Insight